Dale Carnegie, known as 'the arch-priest of the art of making friends', pioneered the development of Personal business skills, self-confidence and Motivational techniques. His books - most notably How to Win Friends and Influence People - have sold 10 of millions worldwide and, even in today's changing climate, they remain as popular as ever. In 2011, it was number 19 on Time Magazine's list of the 100 most influential books.